WAI Global
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Company News and Events

The New Brand is Here!

Date: September 1, 2015
Effective today, we are unveiling a new corporate imagery and brand identity that will shape the future and prosperity of the company for years to come. In the past, as a company with roots in supplying auto electrical specialists, a high profile brand has been less important, as products were repackage

But, as we have continued to gain business in the Independent Aftermarket, a strong corporate image and brand identity is needed to match the OE quality product inside the box. Branding and image is vitally important in the automotive aftermarket and we’re bucking the trend with investment in all areas of the business and brand. New branding will be introduced along with new packaging and corporate identity under the name WAI. The new identity is designed to complement and reflect the OE-quality product available from the company, available to both the Aftermarket and Independent Aftermarket sectors. The WAI brand will head-up the portfolio of auto electrical products, replacing the WPS brand. Supporting brands Sovereign, Raw Power, Transpo Electronics, WBD Bearings and own brands will remain in operation. The company’s range of automotive rotating electrics will be the first to rollout the new corporate imagery, with ignition coils and leads, window regulators and wiper motors to follow shortly. This is a very exciting time for our company. The company is more well-known than the brand and so we have the opportunity to demonstrate that the WAI brand is as strong as the tier one product inside the box. To this end, we all have a part to play in ensuring we are recognized as a tier one supplier in the automotive industry. The message is simple: WAI is the company and brand – One Company – One Brand.

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Equip Auto Paris - 13-17 October
Hall/Stand 6 C 001

AGRITECHNICA Hanover - 8 -14 November
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METS Marine show Amsterdam - 17 -19 November
Hall/Stand 05.300


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October 31-November 2, 2015
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